It occurs to me, however that the Sony developers might remember that there's a third setting for that button which isn't currently doing anything in PDFs, so there's space in the current control set for both options. If they stick with that arrangement, then I think we'd probably be giving up the latter of those two settings. If I understand correctly, they've retasked the zoom/size button to go to this re-flowed approach rather than the "crop the margins" thing it was doing. But it would be unfortunate if their capability of recognizing quality was taken as the only true guiding star. That doesn't matter: these readers will go for other versions of the book. Of course, to some readers this doesn't make sense: they do not perceive any quality improvement. That is, the producer adds quality that reflow cannot maintain. Same thing with avoiding orphans and widows. The book producer will certainly not approve of a reflow introducing new hyphenation-by-algorithm errors. The producer may spend an inordinate amount of time to get end-of-line hyphenations right, much as a film editor will do his utmost to get the timing of cuts right. Some books are designed in a similar way, especially in PDF. Today, with TV and commercial breaks, it is chopped up into a format that makes the film look bad - and I think there has been at least one successful lawsuit (by a film directory against a TV channel) against this practice. I think of it this way: Film used to be a 'fixed' presentation, even those with a break somewhere in the middle: that was what the director and editor designed it for. Yes, I mean that I, as a PDF producer, decide what you, as a reader will see. Well, I only hope there will be a way to disable it.
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